Congratulations to the first batch of “The Agency of You” Masterclass by The Straits Times! It was an intensive day of learning marketing fundamentals and applying Gen AI techniques to augment our ability to sell products, ideas and ourselves, to any audience.
I’ve been developing this unique course for many months, bringing together lessons I’ve learned as a marketer and business leader, my experience conducting two years of Gen AI workshops, and the latest Gen AI capabilities now available to the public.
The workshop’s premise is that marketing is no longer in the domain of marketers, but has become a critical, basic skill at work. As AI takes over many office tasks, our ability to engage and persuade other humans (individually or at scale) has become a key measure of our value. So whether you are a marketer or not, my long-term goal is to level everyone up in the fundamentals and then plug in Gen AI to accelerate the upskilling.
Thank you to the participants and to the SPH team (Caryn Lim, Lim Ling Sharon and Vimalaraj) for making this workshop possible! Stay tuned for more news about “The Agency of You” workshop.