What’s your favourite typeface? Here’s a recent classroom exercise at WKWSCI, NTU, where my students shared their favorite typefaces on our virtual whiteboard.
Fonts are a big part of our lives but we don’t pay enough attention to how they shape and reflect our behaviour. In my course CS4029 Advertising Creativity, I devote one entire lesson to typography – it is such a critical component of communication yet it is largely ignored by the masses.